20 February 2008

Public Radio Capital Helps Santa Fe Public Radio Extend Its Reach

KSFR now reaches south to Albuquerque and north to Taos

(SANTA FE, N.M.) Public Radio Capital today announced that it represented Santa Fe Public Radio in a frequency swap to extend its reach to more than 50,000 additional people in the region and extend its reach south into Albuquerque and north into Taos.

To ensure a smooth transition for listeners, Santa Fe Public Radio is currently heard on both 90.7 FM and on 101.1 FM. By summer, KSFR 101.1 FM will transfer its broadcast signal exclusively to 101.1 FM. The previous frequency, 90.7 FM, had a reach of approximately 150,000 people and the new frequency reaches nearly 210,000 people.

About Santa Fe Public Radio

Santa Fe Public Radio, KSFR, demonstrates its commitment to the community with programs that reflect independent, thoughtful perspectives, as well as those of other critical thinkers around the world. Santa Fe Public Radio's focus on diversity extends to the music played. Nearly every musical genre is represented with special attention paid to local New Mexico musicians. KSFR News covers Northern New Mexico with the largest radio news team in the capitol city. To report on the international scene, Santa Fe Public Radio partners with BBC World Service, the largest independent news organization in the world. KSFR is currently heard on 90.7 FM and 101.1 FM.

About Public Radio Capital

Public Radio Capital is a national, nonprofit organization that strengthens and expands public radio services in communities nationwide. PRC provides comprehensive consulting services to help public radio organizations plan for sustainable business growth, finance new channels, and expand public radio services. PRC has worked with more than 200 public radio organizations ranging from first time station owners to the largest, multi-channel public radio station owners in the country. Founded in 2001, PRC has led its clients through $147 million in radio transactions, securing public radio access for 30 million people nationwide.