Saving Cincinnati’s Only NPR Station
In 2006, when Xavier University decided to sell WVXU, Cincinnati's only NPR news and information station, they received several offers from religious group broadcasters. PRC represented WGUC, a local classical music station owned by a distinguished public broadcasting organization, in its purchase of Xavier University's WVXU. PRC negotiated the deal with Xavier University, which included securing a $15 million tax-exempt bond to finance the acquisition.
By expanding their public radio services, WGUC was able to secure the only source of NPR news and information for Cincinnati, a city over 300,000 people. Within six months of the acquisition, WVXU's listenership increased by 35%. WGUC's successful venture into new formats has continued, including a full time jazz stream on HD Radio.
WGUC, Cincinnati's Classical Public Radio, was founded in 1960 by a group of citizens who saw the need for a radio station devoted to cultural and public affairs programming in the region. Today, the station remains committed to this heritage. WGUC broadcasts the finest in classical music programming and is the leading provider of arts information for Greater Cincinnati.